IAB 24 / 7 Search 2017 Conference Notes

IAB-247-Search-Conference

After attending the very insightful IAB 24/7 Search conference on the 13th of July there was some incredibly useful insight revealed by big players including Google, Bing & Loreal. This conference is all about search, high lighting emerging user trends, case studies and more all backed by trusted data that’s rare to find anywhere else. Although this conference is primarily geared towards PPC, we would strongly advise anyone who’s within the search industry to attend this event.

Dive into our notes on this conference below and let us know what you think in the comments.

  • In 2015 search became new to48% of other digital marketing channels
  • 55% of us shoppers search for products on Amazon over Google & Bing
  • 53% of people will leave a site if it takes more than 3 seconds to load.
  • 73% of people reusing the internet several times a day
  • 87% of smartphone users turn to search first
  • Use Google store visits to track digital marketing impact on retail
  • 2 seconds average expected speed
  • Retail average 3.8 seconds
  • money.co.uk Bounce rate dropped from 82% to 35% when optimising site speed from 11 seconds to 2 seconds
  • Average person does 129 searches a month
  • Images are the most important factor when making purchase
  • 80% of users are more likely to engage with content when relevant imagery is present
  • Average human attention span is now 9 seconds
  • Use Pinterest for Google image search optimisation
  • Use at least 200 words in Pinterest descriptions
  • expanded dynamic search ads are now available
  • “please” and “thank you” appears in Bing voice search queries
  • By 2020 50% of search will come from voice – Bing
  • Digital News Initiative – robots automating and posting articles for you
  • Google image search began displaying e-commerce item imagery on Dec 16
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