PPC

IAB-247-Search-Conference

IAB 24 / 7 Search 2017 Conference Notes

After attending the very insightful IAB 24/7 Search conference on the 13th of July there was some incredibly useful insight revealed by big players including Google, Bing & Loreal. This conference is all about search, high lighting emerging user trends, case studies and more all backed by trusted data that’s rare to find anywhere else. Although this conference is primarily geared towards PPC, we would strongly advise anyone who’s within the search industry to attend this event.

Dive into our notes on this conference below and let us know what you think in the comments.

  • In 2015 search became new to48% of other digital marketing channels
  • 55% of us shoppers search for products on Amazon over Google & Bing
  • 53% of people will leave a site if it takes more than 3 seconds to load.
  • 73% of people reusing the internet several times a day
  • 87% of smartphone users turn to search first
  • Use Google store visits to track digital marketing impact on retail
  • 2 seconds average expected speed
  • Retail average 3.8 seconds
  • money.co.uk Bounce rate dropped from 82% to 35% when optimising site speed from 11 seconds to 2 seconds
  • Average person does 129 searches a month
  • Images are the most important factor when making purchase
  • 80% of users are more likely to engage with content when relevant imagery is present
  • Average human attention span is now 9 seconds
  • Use Pinterest for Google image search optimisation
  • Use at least 200 words in Pinterest descriptions
  • expanded dynamic search ads are now available
  • “please” and “thank you” appears in Bing voice search queries
  • By 2020 50% of search will come from voice – Bing
  • Digital News Initiative – robots automating and posting articles for you
  • Google image search began displaying e-commerce item imagery on Dec 16
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smx-london--search-marketing-expo-2017

SMX London May 23rd 2017 Notes

The 1st day of the search marketing event SMX London 2017 delivered some interesting insights on the search marketing industry covering on site speed, performance, AMP and more. Take a look at some of our key findings for May 23rd’s SMX London conference below:

  • 47% of users expect pages to load within 2 seconds or less.
  • Combine/reduce JS files and CSS files
  • Remove whist space from the code
  • Google javascript closure compiler/ minifier tools can be used,
  • Google tag manager to tackle ‘tag bloat’
  • Google launched webp for image compression which makes png. Files 26% smaller and 25-34% for jpeg files – https://developers.google.com/speed/webp/
  • A company improved site speed to Google which increased their organic visibility by 90% and 75% increase in traffic.
  • 1.37 billion lost due to speed performance
  • 1 second increase -30% increase in conversion
  • http/2 decreased cloud flare load time by 52%
  • 70% of shoppers disappointed by sites performance and make them less likely to use it again
  • Change in listing and image increase impression by 30%
  • Local data optimisation – brand mentions, citations etc.
  • Dynamic links? Link through to a page in your app, if the app hasn’t been downloaded – App indexing
  • Ebay has put 8 million URLs on AMP https://www.iprospect.com/en/gb/blog/google-amp-and-ecommerce-into-2017/  
  • Guardian saw a 7% higher CTR with AMP
  • Everyone is looking to get AMP, however, this isn’t a silver bullet to fix site speed issues on mobile. We need to sort the site speed out first then look to get AMP for the relevant pages with the customer experience kept in mind.
  • Barry Adams – AMP Story https://www.slideshare.net/Badams  
  • Future of SEO –It’s all about optimising for CTR and user engagement. User engagement signals are a factor in the Google ranking algorithm and page speed is included in this.
  • The Baidu search engine is looking to endorse AMP
  • Data-driven attribution vendors
  • Facebook & Google capture 75% of user time
  • Search and social has better effect on conversion and revenue per click on average
  • Search intent used for better social retargeting, aimed at increasing CTR to understand user intent
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keywords-everywhere-homepage

Keywords Everywhere: Why You Should Be Using This Browser Extension

The Keywords Everywhere extension is a free keyword research tool that displays search volume and cost per click data on multiple websites including Google search and Bing. This tool saves you the hassle of copying keyword data from various websites and unlike the Google Adwords keyword planner, Keywords Everywhere provides specific numbers instead of wide data ranges such as 5,000 – 10,000 monthly searches. The tool also allows the user to get keyword metrics for any list of keywords as well as letting the user download the list in Excel, CSV or PDF file formats. Making this keyword tool a force to be reckoned with.

The currently supported websites for this extension are:

  • Google Search – data shown under the search box
  • Google Search Console – data shown in the Search Analytics page
  • Google Analytics – data is shown in the Organic and Search Engine Optimisation -> Queries pages
  • Google Trends – data is shown in the queries widget
  • Google Search – data is shown under main keyword as well as related searches
  • YouTube – data shown under the search box
  • Bing – data shown under the search box
  • Amazon – data shown under the search box
  • Ebay – data shown under the search box
  • UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
  • AnswerThePublic.com – data is shown in popup on each spoke of the wheel, data is also shown in the alphabetic listings
  • Soovle.com – data shown next to each keyword all over the page
  • KeywordShitter.com – data shown under the main text area next to keywords
  • Majestic – Anchor Text Report
  • Moz Open Site Explorer – Anchor Text Report

Installing Keywords Everywhere

To successfully install Keywords Everywhere on Chrome or Firefox there are a few quick steps you’ll need to go through which have been listed below:

Keywords-everywhere-in-the-chrome-store

 

Download keywords everywhere from your browser’s app store.

 

Keywords-everywhere-step-2.0

 

You will then be redirected to this page where you will need to enter your email address to receive an API key.

 

Keywords-everywhere-step-2

 

Once you’ve received an email with the link to your API key copy your API key and select keywords everywhere in your browsers extension bar and select “update settings”

 

Keywords-everywhere-step-3

 

Enter your API key and select validate and the extension will be activated. Ensure that you adjust your region settings to suit.

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