Author: Wesley Walker

keywords-everywhere-homepage

Keywords Everywhere: Why You Should Be Using This Browser Extension

The Keywords Everywhere extension is a free keyword research tool that displays search volume and cost per click data on multiple websites including Google search and Bing. This tool saves you the hassle of copying keyword data from various websites and unlike the Google Adwords keyword planner, Keywords Everywhere provides specific numbers instead of wide data ranges such as 5,000 – 10,000 monthly searches. The tool also allows the user to get keyword metrics for any list of keywords as well as letting the user download the list in Excel, CSV or PDF file formats. Making this keyword tool a force to be reckoned with.

The currently supported websites for this extension are:

  • Google Search – data shown under the search box
  • Google Search Console – data shown in the Search Analytics page
  • Google Analytics – data is shown in the Organic and Search Engine Optimisation -> Queries pages
  • Google Trends – data is shown in the queries widget
  • Google Search – data is shown under main keyword as well as related searches
  • YouTube – data shown under the search box
  • Bing – data shown under the search box
  • Amazon – data shown under the search box
  • Ebay – data shown under the search box
  • UberSuggest – data shown alongside keywords in this awesome keyword suggestion tool
  • AnswerThePublic.com – data is shown in popup on each spoke of the wheel, data is also shown in the alphabetic listings
  • Soovle.com – data shown next to each keyword all over the page
  • KeywordShitter.com – data shown under the main text area next to keywords
  • Majestic – Anchor Text Report
  • Moz Open Site Explorer – Anchor Text Report

Installing Keywords Everywhere

To successfully install Keywords Everywhere on Chrome or Firefox there are a few quick steps you’ll need to go through which have been listed below:

Keywords-everywhere-in-the-chrome-store

 

Download keywords everywhere from your browser’s app store.

 

Keywords-everywhere-step-2.0

 

You will then be redirected to this page where you will need to enter your email address to receive an API key.

 

Keywords-everywhere-step-2

 

Once you’ve received an email with the link to your API key copy your API key and select keywords everywhere in your browsers extension bar and select “update settings”

 

Keywords-everywhere-step-3

 

Enter your API key and select validate and the extension will be activated. Ensure that you adjust your region settings to suit.

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seo

What To Include In Your SEO Campaigns For Freelancers

Search engine optimisation or SEO is the process of increasing the visibility of a website or a web page in a search engine’s organic results. The higher ranked on the search results page, and the more frequently a website appears in the search results, the more visitors your website will gain from search engines such as Google and Bing. The overall goal of SEO is to get your website to the 1st page in the search results for keywords relevant to your website (because let’s be honest no-one ever goe’s past page 1).

As an SEO you consider how search engines work and what your potential customers search for and how to put your website in front of their search queries. Optimising a website can involve editing its textual content, HTML and other on-page factors to increase its relevance for keywords that your website should rank for.

Your SEO campaigns should aim to continuously improve your website’s visibility in search. You should also provide your clients with regular reports from Google Analytics on performance, Search Console data and Google My Business along with your current keywords positioning in Google to give transparency on the performance of their websites. As a freelancer, it is your job to provide your clients with this data and to ensure them that you are using SEO best practices

Generic SEO Campaigns

Generic SEO campaign for your clients as a freelancer should include:

  • 10 keywords for your clients to rank for
  • Keyword SERP
  • PageSpeed Optimisation
  • Content optimisation
  • Backlinks count
  • Blog post on websites key products/services
  • High-quality web directory submission
  • Monthly Google Analytics report
  • Monthly Search & Webpage Analytics report
  • Monthly Google My Business report

Ecommerce SEO Campaigns

An Ecommerce SEO campaigns for your clients should include:

  • 10 generic keywords to rank for
  • Product category keywords
  • Keyword SERP
  • PageSpeed Optimisation
  • Product optimisation
  • Content optimisation
  • Backlinks count
  • Blog post on websites key products/services
  • High-quality web directory submission
  • Monthly Google Analytics report
  • Monthly Search & Webpage Analytics report
  • Monthly Google My Business report
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responsive-web-design-dunstable

The Importance Of Modern Website Design

Why is it important to have a modern website design? Having a strong and reputable digital presence has become almost essential for small to even large business across the UK to have an influential impact in the 21st century. With more and more consumers going digital and relying solely on online retail stores and websites for their products and services, having a digital presence that comes with a kick has never been more important. So in order to keep up with the digital rush and to begin grabbing the attention of potential online customers where do you begin?

The simple answer is to own a modern and professional website, that’s been designed to fully meet your business needs and strongly promotes your products and services.

Why Web Design?

Having a modern website design that effectively showcases your brand is the most important factor for your online presence. Sadly for some business simply being known locally in the Dunstable community isn’t enough, which is why ultimately your website should be your customer’s primary source of contact to you as well as solid a source of information for visitors on the companies brand values and your products and services. Your website needs to successfully portray these elements of your business in order to create a strong digital presence and attract new and returning customers to your website.

So for example, let’s say that you’re a small plumbing company starting up in Dunstable and you’re looking to get your digital game going. First things first, there’s no better way of promoting your business online, to begin with, other than with a visually stunning responsive website to portray your brand and showcase all of your business services and talents you provide across Dunstable and the rest of the UK.

Responsive website design

Responsive web design is a new and popular method of web design that enables your website to be viewed in response to the size of the screen or web browser it is being viewed on. A website designed with responsive web design adapts the layout to its platform by using proportion-based grids, flexible images, and lots of CSS elements. Responsive web design has become more important since it’s the first release in 2001, as the amount of mobile traffic now accounts for more than half of the total internet traffic. Because of this enormous spike in mobile traffic, Google announced an Algorithm update on April 21, 2015, which started to boost the ratings of sites that are mobile friendly and drop the websites that weren’t.

And most of all conversions

Conversions are when a visitor to your website makes a purchase or an enquiry for your products and services. It’s the whole reason you run your website and without it, your website wouldn’t be profitable. Fully responsive web design creates a visually stunning website that can be accessed on all browser platforms, and appear surprisingly good! Owning a modern website will show your Dunstable client base that you mean business! And with the simplicity of including custom contact forms to help your website visitors send detailed enquiries, easy to use navigation and clear and concise contact pages. Your digital presence couldn’t be in better hands.

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